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    <loc>https://www.emilyheyward.com/speaking</loc>
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      <image:title>Home - Emily is a branding expert and co-founder of Red Antler.</image:title>
      <image:caption>Her debut book, Obsessed: Building a Brand People Love from Day One is now available for purchase.</image:caption>
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      <image:title>Home - Publisher’s Weekly:</image:title>
      <image:caption>“A breezy, insightful guide to understanding what customers actually want.”</image:caption>
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    <loc>https://www.emilyheyward.com/about</loc>
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    <loc>https://www.emilyheyward.com/press</loc>
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    <lastmod>2020-06-15</lastmod>
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      <image:title>Press - “The cult brand whisperer behind Casper, Allbirds, and Birchbox.”</image:title>
      <image:caption>- Fast Company</image:caption>
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      <image:title>Press - Entrepreneur’s 100 Most Powerful Women</image:title>
      <image:caption>“Back in the mid-2000s, no one was talking about branding for startups -- it was considered icing on the cake. But for ad agency strategist Emily Heyward, branding was the cake."</image:caption>
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    <image:image>
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      <image:title>Press - “Focusing solely on what these DTC brands are doing wrong ignores what they are doing right.”</image:title>
      <image:caption>Emily in Inc. Magazine</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f3f3e1535536149780297/1589828233912-2FMUMJ04NJD71BF6ZWPX/Emily_WeWork.png</image:loc>
      <image:title>Press - What Emily Heyward, brand guru and cofounder of Red Antler does all day</image:title>
      <image:caption>WeWork Ideas</image:caption>
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      <image:title>Press - “Moments of crisis can also be moments of extreme innovation. New needs arise and people find ways to respond to them.”</image:title>
      <image:caption>Emily on the Business Casual podcast</image:caption>
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  <url>
    <loc>https://www.emilyheyward.com/contact</loc>
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    <lastmod>2020-05-20</lastmod>
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  <url>
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    <lastmod>2020-06-15</lastmod>
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      <image:title>Book</image:title>
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